Assistance in the Development of Palm Tree-Based Creative Products as an Attraction for Agrotourism in Kekait Village

Authors

  • Lalu Mohamad Iswadi Athar Pariwisata, Sekolah Tinggi Pariwisata Mataram, NTB, Indonesia Author
  • Zihori Maulida Pendidikan Bahasa Inggris, Institut Pendidikan Nusantara Global, Lombok Tengah, Indonesia Translator

DOI:

https://doi.org/10.62238/karuna.v2i2.281

Keywords:

agro-tourism, empowerment, palm sugar, packaging design

Abstract

The village of Kekait in West Lombok Regency possesses significant potential for agro-tourism development through the utilization of sugar palm (Arenga pinnata) as its main commodity. However, this potential remains underdeveloped due to limited product innovation, inadequate packaging quality, and a lack of accompanying cultural narratives that can enhance product value. This community service activity aimed to increase the added value of palm-based products by facilitating design innovation and incorporating local wisdom-based storytelling. The method applied was a participatory empowerment approach, combining technical training with hands-on mentoring. Over two months, the program included practical sessions on packaging development, narrative creation, and product prototyping. The results show that the local community successfully adopted eco-friendly kraft paper packaging, designed with Sasak motifs, and implemented product labels that contained educational and cultural narratives. This intervention increased both product attractiveness and economic potential within the local tourism market. The activity concludes that culture-based empowerment can be a transformative strategy for supporting creative economies in rural areas. Further support is recommended in the form of institutional strengthening and access to digital marketing platforms to sustain and scale the initiatives.

References

Adrevi, C., Qathrunnada, N., Akbar, R., Fitri, Z. A., & Yuliani, S. (2025). EKONOMI KREATIF MENJADI PONDASI MEWUJUDKAN GENERASI EMAS 2045 UNTUK MENDUKUNG PEMBANGUNAN BERKELANJUTAN DI DESA WISATA PENGLIPURAN BALI. CENDEKIA: Jurnal Ilmu Pengetahuan, 5(3), 1075–1090. https://doi.org/10.51878/cendekia.v5i3.6114

Ashworth, G. J. (2003). Heritage, identity and places: for tourists and host communities. In Tourism in destination communities (pp. 79–97). CABI Publishing. https://doi.org/10.1079/9780851996110.0079

Aslam, M. S. M., Awang, K. W. Bin, & Othman, N. (2016). Issues and Challenges in Nurturing Sustainable Rural Tourism Development. Tourism, Leisure and Global Change, 1(1), 75–89.

Azisi, A., & Rosi, F. (2025). Community Empowerment Through Kimbal Cakalang Rindu Products in Improving the Economy of the Local Community. GUYUB: Journal of Community Engagement, 6(3), 671–693. https://doi.org/10.33650/guyub.v6i3.10898

Chase, L. (2019). Agritourism and Quality-of-Life for Farmers (pp. 337–352). https://doi.org/10.1007/978-3-319-91692-7_17

Creswell, J. W. , & P. C. N. (2018). Qualitative Inquiry and Research Design: Choosing Among Five Approaches. SAGE Publications.

Dahles, H. (2015). Tourism, Heritage and National Culture in Java: Dilemmas of a Local Community. Routledge. https://books.google.co.id/books?id=xnTXrQEACAAJ

Dwilestari, I., & Ismunanda, F. (2025). Upgrading Desain Kemasan dan Pemasaran Produk UMKM “Bintang Timur” Untuk Pemberdayaan Ekonomi Kreatif. Karuna: Jurnal Pengabdian Masyarakat Multidisiplin, 2(1).

Haegara, G., Suyasa, I. M., & Athar, L. M. I. (2025). PERANAN MASYARAKAT DALAM PENGEMBANGAN AGROWISATA DI DESA KEKAIT KABUPATEN LOMBOK BARAT. Journal Of Responsible Tourism, 5(1), 299–310.

Kolb, D. A. (2015). Experiential Learning: Experience as the Source of Learning and Development. Pearson Education, Incorporated. https://books.google.co.id/books?id=o6DfBQAAQBAJ

Mansur, A., Nobriandiro, R., & Albab, Y. A. U. (2017). Tourist Village for Rural Economic Development. In ICoSI 2014 (pp. 159–167). Springer Singapore. https://doi.org/10.1007/978-981-287-661-4_18

Md Sharif, N., & Tuan Lonik, K. ‘Azam. (2017). Sustaining the Entrepreneurship in Rural Tourism Development. International Journal of Multicultural and Multireligious Understanding, 4(6), 31. https://doi.org/10.18415/ijmmu.v4i6.122

Mezirow, J. (2000). Learning as Transformation: Critical Perspectives on a Theory in Progress. Wiley. https://books.google.co.id/books?id=fyadAAAAMAAJ

Pujiasmanto, B., Aliyah, I., Miladan, N., & Margana. (2021). Development of organic agro tourism for optimizing agricultural resources in Ngawi, East Java, Indonesia. IOP Conference Series: Earth and Environmental Science, 637(1), 012061. https://doi.org/10.1088/1755-1315/637/1/012061

Septivianti, N. A., & Pratiwi, N. M. I. (2023). Pengaruh Desain Kemasan Produk UMKM terhadap Minat Konsumen. Jurnal Ekonomi Manajemen Dan Bisnis , 1(2).

Suharto, E. (2005). Membangun masyarakat, memberdayakan rakyat: kajian strategis pembangunan kesejahteraan sosial dan pekerjaan sosial. Refika Aditama. https://books.google.co.id/books?id=qzbtngEACAAJ

Yodsurang, P., Kiatthanawat, A., Sanoamuang, P., Kraseain, A., & Pinijvarasin, W. (2022). Community-based tourism and heritage consumption in Thailand: An upside-down classification based on heritage consumption. Cogent Social Sciences, 8(1). https://doi.org/10.1080/23311886.2022.2096531

Downloads

Published

2025-10-25

Issue

Vol. 2 No. 2 (2025): Karuna: Jurnal Pengabdian Masyarakat Multidisiplin

Section

Articles

License

Copyright (c) 2025 Lalu Mohamad Iswadi Athar (Author); Zihori Maulida (Translator)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.